It’s true… the majority of sellers avoid listing their home during the winter months, and for good reason. Moving in the cold is never fun. Nobody wants to plan the logistics of moving while trying to organize Christmas dinner at the same time. And most buyers seem to go into hibernation mode until January, so people aren’t exactly knocking down the door to get a showing. But despite all this, there are actually some reasons to list during the holidays worth considering.
1. Prospective buyers looking for a home during the holidays are more serious buyers!
2. Serious buyers have fewer houses to choose from during the holidays, and less competition means a greater opportunity for you to sell!
3. The number of listings dramatically increases in January, which causes demand to go down along with the likelihood of your home selling.
4. A staged home is a sold home (I wrote a blog post a few months ago on this topic), and chances are you’ve cleaned up, declutterd and decorated your home for entertaining during the holidays.
5. Buyers are more emotional during the holidays, so they are more likely to come to terms with their big picture and pay your price!
6. Buyers have more time to look for a home during the holiday season than they do during a normal work week.
7. Historically, January is the month that a lot of people start new jobs in new cities. So if you want to capture that market of potential buyers, your home needs to be on the market prior to the new year to be seen!
8. Even though you’re on the market, you have the option of restricting showings during the holidays and potential buyers won’t likely be upset about it.
9. Lots of people from overseas or out of town come to visit friends and family in the Fraser Valley during the holiday season. Some of them even buy real estate when they visit. If you aren’t on the market, your house won’t sell.
10. If you sell during the winter, you are in a better position to be an “all cash, no subjects” buyer in the spring, when there are more lower priced houses on the market. Its always a good thing to sell high and buy low!